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Values

The Golden Rule

“The principle of compassion calls us always to treat all others as we wish to be treated ourselves. Compassion impels us to work tirelessly to alleviate the suffering of our fellow creatures, to dethrone ourselves from the centre of our world and put another there, and to honour the inviolable sanctity of every single human being, treating everybody, without exception, with absolute justice, equity and respect.” – Excerpt from the Charter for Compassion

Including our Life Sustaining Biosphere – Earth

Just a couple of generations ago, people at large, simply did not know that the Earth, and its oceans and air, had limits to the capacity to absorb the pollutants from fossil fuels and other industrial era pollutants. We did not particularly know we were hurting the Earth badly.  Now we know.

UN Sustainable Development Goals

I ardently believe every business must rigorously study the United Nations 17 Sustainable Development Goals in order to figure out which ones can be directly enhanced by any given business, and then to base the fundamental value contribution of the business on these principles of sustainability.

Wealth Creation for the Many, rather than the Few

Up until fairly recently, generally in the entrepreneurial startup model, a handful of cofounders and venture capitalists form a new company holding the lion’s share of the equity and holding themselves in a rather exclusive club.

Given the complexities and large project financing needs of the emerging Zero Carbon Economy, as well as its enormous wealth creation opportunities, it is necessary and desirable to evolve this startup model to one that is more inclusive toward a larger group of initial cofounders as well as inclusive to significant follow on contributors, particularly bringing financing innovations that share wealth creation with the many rather than the few.

The People Must Wield Power

“I know of no safe depository of the ultimate powers of the society but the people themselves; and if we think them not enlightened enough to exercise their control with a wholesome discretion, the remedy is not to take it from them but to inform their discretion through education.”

– Thomas Jefferson

Close Involvement with “Business for Good” Movement

The Future of Business – Serving the Whole of Society

This inspiring six minute video narrated by World Business Academy Founder and President, Rinaldo Brutoco, beautifully express a call to action to join the “business for good” movement.  I’m proud to be working closely with the Academy.